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Ricoh Middle East is expanding and increasing its product and service distribution in the Middle East, Central Asia and Africa.
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With most government support focused on small businesses, and large enterprises generally considered big enough to look after themselves, those in the middle can often be neglected.
A study called Middle Child Syndrome, conducted by Coleman Parkes Research and sponsored by Ricoh Europe, reveals how European mid-sized businesses are potentially missing out on £364bn (€433bn).