As marketing initiatives become more joined up, consumers increasingly expect to be able to seamlessly switch between media to find the information and brand communications they’re looking for. Clickable Paper™ offers printers and publishers a new way to link printed content to rich media.
Clickable Paper™ is an interactive print solution that uses image recognition software to connect printed materials to digital content. It allows you to add up to 6 links to one or more hotspots on any piece of printable material, and then assign rich media results like websites, video and e-commerce portals to each link. You can also enable mobile devices to take actions like making a phone call, opening a map or sending an email or tweet.
Clickable Paper™ goes beyond QR codes, which are limited to just one, visible link. The Clickable Paper™ hotspot is invisible and can be set up on top of any element in your document, encouraging a more immersive, exploratory experience.
The solution also offers data analytics about who is clicking through so that marketers can continuously refine and update their strategies.
- Key features & benefits
Clickable Paper™ provides immediate one-touch access to multiple online resources by simply pointing a smartphone or tablet at the printed surface.
By implementing this technology in your organisation, you can:
Enable cross-media campaigns
Clickable Paper™ facilitates multi-channel campaigns and brand storytelling by enabling fast access to digital content and tools. Whether it’s clicking through to a video, diving straight into a discussion on social media, or making a reservation or purchase, the technology lets consumers quickly access digital media from the printed page.
Protect and reinvent your core printing business
Clickable Paper™ lets printers and print publishers offer an innovative value-added interactive print service to customers and gives advertisers a good reason to continue to spend part of their budgets on print ads.
Create a new revenue opportunity
The easy to implement technology lets you offer your customers an interactive way to drive brand awareness by adding rich media connections to their print advertising.
A range of production solutions and services coupled with insights to help you offer your customers the latest and the best in print and marketing communication innovation.
Value added services
An expanding range of value added services and tailored solutions designed to help commercial printers and corporate customers generate new business and transform work processes.
Tailored solutions to help streamline your in-house print and document processes and expand your capabilities to meet the demands to evolving communication trends.