Ricoh’s eco-friendly latex print solution proves perfect for a variety of indoor and outdoor applications.

Ricoh's customer is one of the largest print services providers in the United Arab Emirates. The company employs the latest production technology, including state of the art offset and digital presses, flatbed UV printers, cutters and fabricators, to produce high quality, affordably priced print solutions for its clients.

Ricoh's customer was invited by a well-known coffee shop chain to tender for the supply of thousands of bespoke backlit advertising panels. Installed behind the counter in the chain’s coffee shops, the branded panels would be used to present seasonal beverages, promote special offers, and display menu choices. 

Operating around the clock, the Ricoh Pro L5160 met the coffee chain’s initial order of more than 2,000 backlit graphic panels in under two weeks.